If you Google “2018 flooring trends,” you’ll find lots of information about trending colors, styles, and products. For the most part, these are aimed at homeowners who aren’t selling. Sellers following these trends might end up in a tough spot since many of these will appeal to only a small percentage of buyers.
The CSC Floors Flooring Trends Report is the only trends report that is specifically focused on sellers and their agents. Our goal is to help your listings sell as quickly as possible by recommending new flooring that appeals to the largest number of potential buyers.
Here we go!
Grays and greiges remain a strong trend, and this is one that sellers should pay attention to. No extremes (super light or super dark), but nice, neutral grays and gray/beige blends (greige) in any surface appeal to a wide range of buyers and give homes an updated, current feel.
Carpet remains the most affordable, quickest, and most dramatic flooring update sellers can make, but the most effective flooring combination for a quick sale is carpet and a hard surface.
Wide planks became a trend a few years ago, and they continue to be desirable. Some designers, however, are recommending a mixture of plank widths as well as colors to create visual interest. Be careful with this as that may appeal only to certain buyers.
Distressed and hand scraped finished are gaining in popularity. In fact, for some people, the more distressed, the better. Sellers can safely use hand scraped and distressed finishes if they don’t go to extremes, but smooth finishes remain a classic and are always a safe bet with buyers.
As mentioned above, there is a current trend toward mixing light and dark colored planks. Sellers should stay away from this trend and go with a single colorway in medium to dark tones to appeal to the largest number of buyers.
Speaking of colors, sellers should choose true browns or grays rather than colors that have a red tone or undertone.
The high-gloss floors of the past are not popular with buyers; satin and matte finishes are the most appealing looks to buyers.
Patterns, such as parquet and herringbone, are making a comeback, but sellers should stay away. This is another one of those very subjective choices that could flop with buyers.
Bamboo: CSC Floors advises sellers to stay away from bamboo.
Luxury Vinyl Plank
Many of the trends listed above for hardwood apply here since LVP is a hardwood substitute. It has quickly become one of the most in-demand hard surface products thanks to its ease of installation, water resistance, durability, and affordable price point (as compared to wood). And thanks to technology, LVP can look so close to hardwood, it can be hard to tell the difference!
One of the newest LVP products to hit the market recently is WPC, or waterproof core LVP. Traditional LVP is glued down to the subfloor and is considered highly water resistant. WPC is a floating floor and can be installed over existing hard surfaces (in most cases) and is waterproof. It is an excellent choice for sellers with sub-floor issues that would rule out traditional LVP. And, because it can be installed over existing flooring, it can cut down on floor preparation costs.
Carpet remains a very seller-friendly flooring choice. It’s affordable, quick to install, and creates an immediate visual impact for buyers.
Cut piles offer the largest number of choices and are a traditional and safe choice. Choosing a more on-trend color, such as gray, can elevate cut pile from “Grandma’s carpet” to stylish.
Medium-pile friezes can be very family-friendly and modern looking.
Patterns are popular with buyers, but choose wisely and stay with tone-on-tone patterns. Sellers should also choose small to medium patterns and avoid large-scale patterns.
Grays, taupes/greiges, and medium beiges remain a safe bet for appealing to the most buyers.
Tile continues to be a good choice for sellers. It’s extremely durable, waterproof, and affordable.
Wood-look tile is gaining popularity, and there are a number of colors and styles available. This product is particularly well suited to kitchens and baths.
Plank-style tile (but not in a wood look) is also popular and is a great choice for more modern homes.
A current trend for 2018 is large grout lines. Sellers should avoid this and stick with more traditional grout lines.
Larger-scale tiles – 16x16 and up – are popular with buyers. Visually, there are fewer grout lines, and large sizes make rooms look larger.
For buyer appeal, sellers should stay with a lighter-colored pattern in neutral tones such as grays and beiges.
Flooring is such an important part of staging a home to sell, and CSC Floors is ready to help you and your clients wade through the sea of trends and choose products that will sell the listing quickly. We would love to work with you to reduce your listings’ days on market and bring in more buyers. Please call us if you have a questions regarding flooring. We’re here to help you sell!
Hank and Judy
Hank and Judy Goldstein, owners
The Real Estate Flooring Experts
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